Right now, many people are somewhat worried about how Google+ is going to work out. Keep in mind that it’s not finished …yet. Things are changing as adaptions are made to focus on what the public wants more of. Businesses are still waiting on their chance to jump on board with Google+, but are now wondering if it’s worth the trouble. This new social media site is now listed amongst a large list of others, the top ones being Facebook and Twitter. Small businesses have a lot to manage already, and are concerned that by getting on Google+, they may just be diluting their efforts too much and investing too much time in too many social networks.
Google+ vs. Facebook
Google+ is hoping to offer far more than a place to meet on the Internet. Google strives to make Internet use more personalized for the user. What Google+ will do is work towards making Internet use even more personalized. Social circles (friends and groups) and what you do with Google+ will now make an impact on the user’s experience when on the Internet.
Google is getting to know its users
On Google+, the focus appears to be more on depth of the relationship between the users and the Internet around them. This means that users will see an online world that fits their particular needs and desires. This applies to both individuals and businesses.
Google and business
Social media does more than link to the social world. It affects your ranking in the online world, something which often costs advertising fees and other online campaigning. The business district of Google+ is something in the works. Remember that this is a project, not a finished product. So tweaking and analyzing are being done to provide the most effective social presence and engagement for everyone.
Getting connected within a circles of influence
Google+ offers various features to help people connect with others. First, there’s Circles, where you can easily separate the people you know into groups so you can share different things with them. Its basis is the fact that in the real word, we use real-life circles to share information – what we share with our friends and family for example, may not be the same thing we share with our colleagues and boss. With Google’s software, it’s a breeze to create these groups, so you don’t have to worry about accidentally sharing information with the wrong person. It gives you a stellar opportunity to target your message to the audience within your circle.
Should we be on Google+
This depends on your strategy; the demographics and the psychographics of your target client.
Because Google+ isn’t a finished product, there are still many changes to come. Be assured that once Google has prepared this product for proper business use, it will be a great asset to businesses and their campaigns on the Internet.
“Chase Web Solutions Blog – A Blog about Web Design, Search Engine Optimization and Internet Marketing, http://chasewebsolutions.com/blog/”